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| Designer Joe Mimran. Image, Meaghan Elizabeth for Fashion Savage. |
Presented at World MasterCard Fashion Week Toronto last Wednesday (October 23), fast fashion retailer Joe Fresh was one of the most in demand shows of the week, with a sold out crowd, and many fans left disappointed. Set to the beat of Britney Spears’ Work Bitch, models took to the runway with clean, low ponys and side-swept bangs, showing off Joe Mimran’s staples for Spring/Summer 2014, deep shades of blue and dark denim with the occasional animal and orient-inspired print thrown in. For me, it felt a bit dark for spring, with heavy fabrics in black and blue dominating the collection.
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| Images, Michael Ho, http://www.michoho.com/index.php/runway/joe-fresh-ss14/ |
Shiny, metallic pieces were a favorite moment for me – particularly the silver jacket and black dress, below – albeit something I may have preferred to sport post-show in October rather than next season…
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| Images, Michael Ho, http://www.michoho.com/index.php/runway/joe-fresh-ss14/ |
Best bets from the collection were crisp whites (and those adorable mini black shorts) which highlight the fresh feel of the label’s namesake for the upcoming spring season…
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| Images, Michael Ho, http://www.michoho.com/index.php/runway/joe-fresh-ss14/ |
Guests were treated to a supermodel presence – with rising Canadian model Grace Mahary spotted on the runway in two looks – and an impressive finale finale.
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| Model Grace Mahary for Joe Fresh SS14. Images, Michael Ho, http://www.michoho.com/index.php/runway/joe-fresh-ss14/ |
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| The strong finale at Joe Fresh. Image, Michael Ho, http://www.michoho.com/index.php/runway/joe-fresh-ss14/ |
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| The strong finale at Joe Fresh. Image, Meaghan Elizabeth for Fashion Savage. |
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| The strong finale at Joe Fresh. Image, Meaghan Elizabeth for Fashion Savage. |
Meaghan Elizabeth is a fashion stylist and blogger interested in high fashion, personal style, trends, designer collaborations and shopping adventures. Read more about Meaghan here.